“Cash 4 Gold”

 “Cash 4 Gold”

We see these signs everywhere.

What is more gold or money?  Who wouldn’t like more cash or more gold?  The problem is that cash and gold have absolutely no intrinsic value … none.  One is a piece of paper and the other is a rock.  We seem to be chasing something that is literally worthless.

Let’s change our focus to the real source of our wealth and ATTRACT more gold and money.  Money is simply a way of moving wealth around. The disadvantage of looking at money and gold as wealth is it obscures what business really means.  When we stress over money or revenue we are stressing over something that has no real value.  People think that what a business does is make money.  But money is just the intermediate stage, an indicator of what people want.  Your greatest wealth is your authenticity and emotional intelligence.

The signs we see should really say “Cash and Gold 4 Authenticity and Emotional Intelligence.”  Because that is The New (Real) Economic Currency.  It’s working for companies like Apple, Southwest Airlines, Whole Foods, Disney and a growing number of other organizations around the world.

How about you and your company?

Warm regards,
Phil Johnson, MBL Founder

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