Identifying The
Change Champions
Your organization’s
change “champions” need to be identified nurtured and supported.
The Law of Diffusion
of Innovation states when approximately 20% of employees get involved in the
organizational change a tipping point is reached and the Fence Sitters begin to
join in the change movement.
As more and more
people begin to embrace the changes it becomes “safe” (less risky) for this
second group of Fence Sitters (approximately 60%) to join in the change
movement.
We also need to be
aware of the negative energy and communications that a third group of employees
(approximately 20%) will encourage. These individuals will find it hardest to
embrace the changes and may ultimately end up leaving the organization. It's tempting
to spend your time trying to extinguish bad behaviors within this group but
spreading the word about the “champions” will ultimately change the culture.
Culture always wins.
Refuse to fill your organization with victims.
Warm regards,
