What is your Brand?

I walked into one of the local fast food restaurant after a busy day just for  a bottle of soda and relax before I set for home.

I sat down after I placed an order for a popular soda drink and regale myself with the musicals from a cable channel. I was excited... (by what ? ... I thought I heard you say that) when I saw customers after customers streaming in to do the same after settling into a comfortable seat, place their order and without any double checking on a particular bottled drink, they just open the cock and downed the content.


Sure there was nothing exactly  amazing about that really,was there ? Well the point is that certain consumables oftentimes do not even need to be examined and scrutinized by you, all you just want is to get out of it is the desired value to be derived from such goods, even if the composite ingredients and  make-up of such product is not known. But why do you do this?

The BRAND

The Brand is what has associated such products with much gesture of trust and this also guarantees your satisfaction and success. It is the reason you open and down the content of  your favoured groceries, and other valued goods and services.

Now take a quick look at your life, assess yourself  asking these underlisted questions :

• What is your brand? 
• Will customers want and repeat business relationship with you? 
• Will they want to stick with you when they are awake,standing, walking or when they are running?

Remember you cannot get more out live than what you have put into it.

The response and commitment you get from others is an indication of the value you possess and consistently offered to others.

Will others be willing to stick to you and even sleep with your memory? I agree with Lolu Mogaji a brand consultant who states " the brand lives in our memory". Nobody wants to associate with losers ( though there is no loser we have only those who do not have better winning strategy). Failure is an orphan no one will adopt.

So...

Who are you?
What are you offering?
How do people( friends, family and clients) see you?
What is really your brand?

I will leave you with this, take stock of yourself and become the brand that the world will ever lived with.


Regards!


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